The beauty, fashion and lifestyle blogger and vlogger trained in make-up and worked on beauty counters in department stores, but would record YouTube videos after work, using it as a creative outlet to play with all her products. So where should budding beauty bloggers begin? Anna Gardner, the blogger behind Vivianna Does Makeup , recommends joining weblog publishing tool Blogger as a starting point. I moved onto WordPress a few years down the line, which has a bit more security and is fully customisable. But of course, a blog needs readers and the best way to promote your blog and see those statistics creep up is by joining social media platforms such as Twitter and Instagram, and commenting on other blogs.
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Blogging should be fun, and an extension of you and the things you love. Sam Chapman, one half of the sister duo behind Pixiwoo , says her best advice is to always put your followers first. It takes years rather than weeks to become a successful blogger.
Gardner set up her blog at university four years ago and at the start just had a few readers checking out her tips and tutorials. Fast forward to today and she has more than , YouTube subscribers and , plus unique users on her blog. Such popularity and influence has led to a number of bloggers turning what was just a hobby into a career.
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In order to earn money from blogging, Tales of a Pale Face blogger Kat Clark says you need to work hard, be professional and build good relationships. Now, more than ever, the biggest beauty bloggers are seeing their revenue streams venture off into new directions. Take Burr, who this year launched her eponymous collection of lip glosses and nail polishes, which is sold in retailers such as Feel Unique and Superdrug. Similarly, beauty vloggers and make-up artists Sam Chapman and Nic Chapman, who started Pixiwoo in , have seen their hobby develop into a business that employs several people.
And their business is no longer just the blog and vlog.
The sisters head up Two — a free monthly digital beauty magazine with a readership of over , — run make-up courses and, together with a US firm, have launched Real Techniques make-up brushes. Sam says the success of Pixiwoo has given the sisters the opportunity to be more flexible with their time.
As bloggers become more successful and subscriber numbers spiral, many invest in giving their output a more professional style. Gardner began by resting her camera on top of a cereal box to film videos — now she has a tripod and three studio lights. Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web. Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption.
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Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs-creating communities that shape and steer the perception of brands.
Without engagement in these communities, we miss major opportunities to shape our marketing messages. What it is, however, is fulfilling and in most cases just as profitable, if not more so, than your previous job. This comprehensive, perfectly paced guide will teach you how to make social media an active part of your marketing plan so that you can turn customer conversations about your brand, product, service, and company into a sustainable competitive advantage.
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He's also writing on a personal growth website FixWillPower. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event. Surely these books would be a big help in Social Media Marketing! I love to buy ones of this. Great list. Helpful indeed. ClueTrain is great! I would say the Original talk-to-the-people-book. I bought them just to give away to clients and friends….
Its my next read Socialnomics is in the list. Interesting… the books you mentioned seem good. Thanks for this useful post. Your email address will not be published. This site uses Akismet to reduce spam. Learn how your comment data is processed. Last Updated on July 9th, I was looking through the list I have read during the year and what I would like to read in the near future.ipdwew0030atl2.public.registeredsite.com/499529-mobile-phone-snapchat.php
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Socialnomics: How social media transforms the way we live and do business by Erik Qualman Rating: 4. Crush It!
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